← Hub 💌 Media Kit ✉️ Pitch builder 🧮 Rate calculator 💰 Monetization playbook

Sponsor Rate Calculator 🧮

Stop pricing your collabs on vibes. Tell me your audience size and typical views — I'll work out a fair rate card from real 2025–26 creator benchmarks, show you exactly how each number is built, and (if you want) drop it straight into your media kit.

💡 This works fully offline — type your numbers below. Sign in to pull them from your Media Kit automatically.

Your numbers

Use your last-30-day medians, not your best-ever video. Brands pay for what you reliably deliver, and honest numbers keep you from over- or under-charging.

Your platforms

Add a row per platform. For YouTube/TikTok/IG, "avg views" is per post. For Twitch/Kick, it's your average concurrent viewers (the number that actually sets live rates).

Deal terms — what the brand is asking for

These scale the whole card. Leave them at "standard" for a baseline organic deal, then bump them when a brand wants more.

Your suggested rate card

A range per deliverable — open with the typical number, never lead with your floor. The low end is your "I really want this brand" price; the high end is your "make it worth rearranging my schedule" price.

✉️ Build a pitch with these
🔍 How these numbers are built (show your work)
💎 What each premium is worth, and why

Sponsors are buying access to the trust you've built. These levers are standard across the 2025–26 creator market — the toggles above fold the ones you pick into every line, but here's the logic so you can negotiate them à la carte.

Usage rights — organic repost, 30d+10%
Usage rights — paid ads / whitelisting, 30d+25–50%
Usage rights — perpetual / all-media buyout+50–100%
Category exclusivity (per 30d locked)+25–50%
Dedicated whole-video vs. a 60–90s integration~3–4×
3+ deliverable bundle / monthly retainer−15–25%
Rush delivery (< 5 days)+25%

Whitelisting (brands running ads from your handle) is often billed as a flat monthly fee on top — commonly $150–$500/mo for 10K–100K creators, $500–$2,000/mo above that.

📚 Where these benchmarks come from

This calculator blends the standard models the industry actually uses: views ÷ 1,000 × niche CPM × format for video, and avg concurrent viewers × $/CCV/hour for live, then layers demographic, engagement, and deal-term multipliers on top. Ranges reflect published 2025–26 rate data:

  • YouTube integration CPMs ~$15–30 typical ($2–5 entertainment up to $30–80+ finance/B2B); dedicated videos ~3–5× an integration.
  • Twitch standard ~$1.00–1.25 per concurrent viewer per hour; premium/demo content $1.25–1.50+.
  • Tier flat-fee sanity bands: nano $50–500, micro $200–5K, mid $1.5–25K per video.
  • Engagement 5%+ supports a 1.5–2× multiplier; VTuber/parasocial audiences trend high here.
  • Usage rights +20–100%, exclusivity +25–50%, bundles −15–25%.

These are starting points, not a quote. Your real number is whatever a brand that values your audience will pay — use this to walk in informed, then hold your floor.